Introduction to Augmented Reality in quick, simple and easy to understand

Augmented Reality (AR) is one of the fastest growing technologies, which can be easily experienced through smartphones. But it is still not reached the general public clearly what it is?

What is Augmented Reality or AR in short form?

 

Wikipedia

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

General Definition

Augmenting (Blending) rich multimedia contents (also known as virtual contents like 3D, Video, Audio, Image, Text, Call to action buttons) with the real physical objects around us and can be viewed through custom developed mobile application in camera view, termed as “3rd Eye,” to bring immersive user experience.

Technology behind Augmented Reality

Computer Vision, Image & Pattern Recognitions, Machine Learning, Deep Learning, Artificial Intelligence, Neural Networks, Genetic algorithm…. OMG! It sounds highly technical, isn’t it? Yes, it is. But relax; they are easily accessible as SDKs and APIs on free and subscription basis. So, it is super simple to learn and build AR apps quickly with these SDKs, and the rest is one’s smartness and intelligence to build customer-centric product/solution. If you know or familiar with these fields of studies then it is a big plus and differentiates you from the initiators.

Talk is cheap, show me the code , quote from Linus Torvalds who wrote Linux kernel !!!! Yes it is DEMOS!!!

It will be easy to comprehend if we see Augmented Reality in action. So, I would like to introduce some of the coolest Augmented Reality apps that exist in the app store. These are the apps, which inspired me and admired. So, I always suggest these apps to my friends and colleagues while introducing AR.

 

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I recommend to download the above apps from app store, install, play and experience the augmented effects. Some apps are time bound. Hence, you may not see the image markers to download, but I collected those and kept in my Google drive to download. Also, I attempted to screen capture these apps to see it in action in the video.

Demo Markers [download here]

anatomy4D01Body_Target_Update_v2Appletizer-Bottle-2Appletizer-Bottle-3aurasma-ups-christmas campaigndominos-blippar-augmented-reality-promolayar-ceoliesje

Demo Apps Screencast [Click on the video thumbnail to see it in action]

Magic GeniusOne of the astonishing implementation of augmented reality in consumer products under fashion and lifestyle category. This is one of my favorite AR apps. I have requested my daughter Ashwini to help me in taking this screencast available in YouTube. Click on the video link below to see it in action.

Antomy4D 

Appletiser

Layar

Blippar

Liesje

Quiver – TBD

USPS AR – TBD

Flow –TBD

Recommended websites and Blogs

http://www.marxentlabs.com/

https://blippar.com/en/blog/

Popular Augmented Reality Videos

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